Emma Blackery can't remember a time before she wanted to make music. Since picking up her first guitar aged 12, she's self-released 5 EPs, had her music front and center at one of the largest global Apple Event launches, and performed at London's O2 Arena, Wembley Arena and O2 Shepherd's Bush Empire. After experimenting with various genres, Emma began her foray into pure pop in 2018 with her debut album, Villains.

Inspired by artists including Paramore, Taylor Swift and Katy Perry, Emma has worked with renowned producers including Toby Scott (Little Mix, Girls Aloud) and Hutch (Goldfrapp, All Saints) to create a sound that's fresh, bold, and catchy as hell. Lead single Dirt has had more than 1,000,000 streams and counting, reaching number 5 in the Spotify Viral Chart. “I've always written from personal experience”, she says. “I can't imagine writing about feelings I've never had.”

After the release of four brand new songs from her debut album, Villains reached number 24 in the Official UK Albums Chart. Born in 1991 - the same year that the first internet browser was released to the public – it's fitting that Emma's career began online. Since starting to share her music on YouTube, she's amassed a social media reach of 2.2 million fans, alongside a unique perspective on the pitfalls of internet culture.